The Challenge:​
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I was commissioned by VOA Farsi to illustrate animation assets for "Dadnameh," a project that aimed to bring a Shahnemh-style poem to life. Dadnameh is about the revolution that started in Iran after the death of a detained girl, her name was Mahsa Amini. The project required me to create character designs and backgrounds that embodied the essence of traditional Persian painting styles while ensuring that all aspects of the illustrations met their needs for animation.
My Approach:​
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To ensure authenticity and accuracy in the illustration designs, I conducted extensive research on traditional Persian painting techniques and styles. I utilized Adobe Photoshop to create high-quality, layered illustrations that could be easily imported into Adobe After Effects for animation. I collaborated closely with the project art director to ensure that all revisions and modifications met their needs and incorporated their feedback to improve the illustrations. Despite working under tight deadlines, I maintained a high level of quality and attention to detail. By communicating and working closely with the client, I was able to create illustrations that accurately captured the essence of the Shahnemh-style poem while ensuring that all aspects of the illustrations met their needs for animation.
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Here is the link to the final video by VOA Farsi:
